The 2023 SEMA Show: Showcasing the Future of Auto Body Repair

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The 2023 SEMA Show is set to captivate automotive enthusiasts and industry professionals alike with its impressive display of new automotive products. As the world’s largest collection of aftermarket products, this year’s show promises to be bigger and better than ever before. From October 31 to November 3, the Las Vegas Convention Center will be buzzing with excitement as attendees explore the latest trends and innovations in the auto body repair industry.

Unveiling the New Products Showcase

The highlight of the SEMA Show is undoubtedly the New Products Showcase, where attendees can get an exclusive glimpse into the future of the automotive market. Located in the North Hall of the Las Vegas Convention Center, this showcase is a one-stop shop for discovering thousands of cutting-edge products in a wide range of categories. From collision repair tools to advanced driver-assistance systems (ADAS), the New Products Showcase has it all.

According to Tom Gattuso, SEMA Vice President of Events, the New Products Showcase is a must-visit for anyone in the industry. It offers a comprehensive collection of the latest innovations, allowing attendees to envision how these products can enhance their own businesses. With detailed information about each product, including the exhibitor’s booth number, attendees can easily connect with manufacturers on the show floor, maximizing their networking opportunities and business potential.

SEMA Falken 2011 Lexus LFA

Maximizing Opportunities for Exhibitors

The New Products Showcase is not only beneficial for attendees but also for exhibitors. All SEMA Show exhibitors have the opportunity to submit one product entry for free, with additional entries available at a nominal cost. By participating in the showcase, exhibitors can significantly increase their brand exposure and attract more visitors to their booths. The showcase also serves as a platform for exhibitors to compete for the prestigious Best New Product awards, which are presented in 18 different categories, including electric vehicles (EVs) and ADAS.

According to Andy Tompkins, SEMA Trade Show Director, the New Products Showcase provides exhibitors with a cost-effective way to generate leads and gain exposure. Taking advantage of the early submission deadlines can further maximize their return on investment. By having their products featured in the showcase, exhibitors can capture the attention of buyers and media, ultimately driving more traffic to their booths.

Registration and Cost-Effectiveness

Registration for the 2023 SEMA Show is now open, and early registration is highly recommended. By registering early, attendees can take advantage of the best rates and receive all the necessary information to plan their SEMA Show experience effectively. Early registration also ensures that attendees will receive their badges in advance, avoiding any last-minute hassles.

The SEMA Show management is committed to making the event as cost-effective as possible for all participants. The registration fee is $60 through September 29, and $120 after that date. By attending the SEMA Show, professionals in the automotive specialty-equipment industry have the opportunity to connect with product experts, engage in one-on-one discussions, and witness live demos and presentations. It’s the ultimate business gathering for those looking to stay ahead of the curve in the auto body repair industry.


The 2023 SEMA Show is set to be an unparalleled event in the world of auto body repair. With its New Products Showcase and extensive range of exhibitors, the show offers a unique opportunity to explore the latest innovations and connect with industry leaders. By attending the SEMA Show, professionals in the automotive specialty-equipment industry can gain a competitive edge, expand their networks, and stay ahead of the curve in this ever-evolving industry.

So mark your calendars for October 31 to November 3 and get ready to be amazed by the future of auto body repair at the 2023 SEMA Show!

Additional Information:

For over 50 years, the team at Dabler Auto Body has been providing high quality collision repair in the Salem, Oregon area. All of our repairs are covered by our Unlimited Lifetime Warranty, ensuring that our repairs will be error-free, giving you that peace of mind you deserve. Give us a call today at 503.585.8066 or click here to start your FREE estimate.